The Zeta Rho chapter of Alpha Sigma Alpha’s most popular platform is the Instagram account. While managing social media accounts for the organization the goal was to reach as many people as possible. In this example, I was able to create a unique Instagram aesthetic for the organization. The before on the left side and after, with the aesthetic, on the right. A unique and cohesive Instagram aesthetic is not just visually pleasing, but can greatly improve brand recognition and business success. It will convey your brands voice, personality, and help followers instantly recognize your content when it appears on the feed.