Crafting a Brand Identity For Hay’s Cakes & Bakes

Hay’s Cakes & Bakes, founded by Hayden Turner, aimed to establish a distinctive brand identity for its premium home bakery. Tasked with designing a logo, the challenge was to incorporate specific elements like green tones and eucalyptus flowers while reflecting a casual aesthetic.

The Results: A sophisticated and simple logo was crafted for Hay’s Cakes & Bakes, meeting all design guidelines. A neutral color palette was consistently used across marketing materials, ensuring brand coherence. Assets included business cards, stickers, cake boxes, and aprons.

Social Media Strategy: As the digital marketer for Hay’s Cakes & Bakes, focus was directed towards enhancing their social media presence. Over a six-month period, an Instagram campaign was executed, featuring 33 posts showcasing the bakery’s creations and values. Strategic planning and engagement tactics resulted in 425 organic followers and 1500 likes across all posts, indicating successful community engagement.

Conclusion: The case study highlights the successful development of a brand identity and the effective execution of digital marketing strategies for Hay’s Cakes & Bakes. Moving forward, continued efforts will be made to refine these strategies, further enhancing the brand’s growth and influence in the competitive bakery market.