Hays Cakes & Bakes

The Project:

Hay’s Cakes & Bakes, founded by Hayden Turner as a premium home bakery renowned for its delectable desserts, faced the challenge of establishing a distinctive brand identity. Tasked with designing a logo, the objective was to encapsulate the essence of the business while adhering to specific guidelines: incorporating green tones, featuring eucalyptus flowers, and exuding a casual aesthetic. After crafting numerous options and experimenting with various eucalyptus motifs, I finalized a logo that seamlessly integrated all requirements, embodying the quality of Hayden’s creations. This versatile design ensures suitability for digital platforms and packaging materials alike, solidifying Hay’s Cakes & Bakes’ presence in the market.

The Results:

A sophisticated and simple logo for Hays Cakes & Bakes. A neutral color palette was used throughout the marketing materials to promote her new business, ensuring that the brand presentation was consistent from start to finish. Assets include business cards, stickers, cake boxes, & aprons.

Social Media:

In my role as a digital marketer for Hays Cakes and Bakes, I’ve been focused on elevating their social media presence. Over a six month period, I’ve spearheaded an extensive Instagram campaign, carefully crafting and sharing 33 posts to showcase the bakery’s delectable creations and values. Through strategic planning and engagement tactics, I’ve successfully attracted 425 organic followers to Hay’s Cakes and Bakes Instagram page. Additionally, the content has resonated with their audience, amassing a total of 1500 likes across all posts. This accomplishment underscores the effectiveness of my efforts in cultivating an active and engaged online community around Hays Cakes and Bakes. Moving forward, I’m committed to refining our digital marketing strategies to further bolster the brand’s growth and influence in the competitive bakery market.