Electronic Financial Assistance (EFA) was created by Ai Ingenuity to quickly and easily apply for financial assistance. This service will allow both patients and hospital representatives a quicker and easier way to complete applications. EFA streamlines the financial approval process by providing a simple, convenient and secure way to complete the application and upload supporting documentation. In addition, the information obtained from these applications may be used to assist hospitals in meeting their compliance requirements on the federal level through more accurate reporting of revenue for EFA programs.

For the EFA product launch, I designed social media advertisements for Instagram and Facebook. The ads showcase the new product and engage the audience with an attractive design. I also designed other various marketing collaterals